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Wal-Mart: "Merry Christmas" Is Back

"Merry Christmas" is back at Wal-Mart, the company said today. A year after religious groups boycotted Wal-Mart for downplaying the Christian holiday, the company said it has embraced Christmas in its customer greetings, store displays and marketing. An excerpt:

"We, quite frankly, have learned a lesson from last year," says Wal-Mart spokeswoman Linda Blakley. "We're not afraid to use the term 'Merry Christmas.' We'll use it early, and we'll use it often." Wal-Mart told about 7,000 associates of the plans at a conference last month and "was met with rapturous applause. ... We know many of our customers will feel the same," says John Fleming, Wal-Mart's executive vice president of marketing.

Executives at Wal-Mart and Macys are encouraging employees to consider wishing customers holiday greetings that are appropriate to their race or religion, including "Happy Kwanzaa" or "Feliz Navidad."

 Posted by RichM at 07:29 PM | Link to this article | Get Posts by Email